New Ultraboost 19 colorways coming with launch of ‘FEEL THE BOOST’ campaign, a global celebration of the iconic Adidas innovation. Since its 2013 launch Boost  has proceeded to set new standards for comfort and design, helping athletes across multiple sport  categories including running, basketball, tennis, golf, skateboarding and baseball. Boost  will continue to be part of the most forward-thinking product innovations from adidas, including the recently unveiled FUTURECRAFT.LOOP – a 100% recyclable performance  running shoe.   adidas will be celebrating the technology’s impact on sport  culture with its ‘Feel the Boost’ campaign that will continue to rollout throughout the season.